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Meet Phyllis Pieri — Your Franchise Coach

"Phyllis Pieri Your Franchise Coach — Certified Franchise Executive helping women find the perfect-fit franchise"

I'm Phyllis Pieri, and I don't just help women buy businesses—I help them reclaim parts of themselves they've buried under titles, expectations, and the weight of doing everything right.

After 40+ years in the franchise world, I’ve learned this:
The most dangerous thing a woman can do is confuse being good at her job with being fulfilled by her life.

So many brilliant women wake up one day and realize they’ve outgrown a career that once felt safe. They’re capable of more, crave more, and deserve more. And yet, the path to “what’s next?” often feels murky and overwhelming.

That’s where I come in.

What You Help With

I help women in their 40s, 50s, and 60s—as well as professionals in transition—discover a franchise that aligns with who they are now and who they’re becoming.

Not what they did before.
Not what someone told them they “should” do.
But the business that fits their values, lifestyle, goals, and future.

Why Franchising Works

Franchising gives you:

A proven business model
Built-in systems and support
Marketing and training included
A business community behind you
A powerful path to ownership—without starting from scratch
It’s one of the smartest, safest ways to build freedom and wealth… when you choose the right fit.
That’s my specialty.

My Story

I’ve spent more than four decades immersed in the franchise world.
I’ve owned a franchise.
Sold franchises.
Helped launch new brands.
Coached franchisors.

And for the last 20 years, I’ve devoted myself to helping individuals navigate the deeply personal process of choosing the franchise that aligns with their dreams.

I’m a Certified Franchise Executive (CFE), a mentor, a coach, a published author, and the host of the Fierce Females in Franchising podcast.

But more than anything, I’m someone who believes women deserve to feel powerful, purposeful, and free.

Who You Serve

My clients are often:

Burnt out
Bored
Underchallenged
Ready for a reinvention
Or craving a life with more freedom and meaning
Together, we uncover:
✔ Your natural strengths
✔ What lights you up
✔ What lifestyle you want
✔ What financial goals matter
✔ And which franchises align with all of it
This isn’t about selling a brand.
It’s about discovering your path.Bullet List 1

The Lady in Red

People often ask about the red.

It’s simple:

I joined the Mission Viejo Chamber of Commerce in 2021. One of the members nicknamed me The Lady in Red because I drove a red car, still do, I wear lots of red because I like the way it makes me feel. It just stuck.

Red is bold. Red is powerful. Red doesn’t apologize.

It reminds my clients—and myself—that reinvention is not something to tiptoe around.

It’s something to step into with confidence.