Calling Franchise Owners
It is natural for you to want to call franchisees that are next door to your target market area. The closest franchisees seem like they could be most helpful but be very careful. The reason you call franchisees is to gain unbiased information. Your entry into the marketplace may have an impact on the franchisee located down the road from you. As a result, their comments may be biased. They may give you the straight scoop, or they may try to scare you off of what they perceive to be their future growth area.
Additionally, they may try to buy the territory from the franchisor before you do. It is not uncommon for a prospective franchisee to lose an opportunity due to an existing neighboring franchisee purchasing the territory. Wait to make those calls until the end of your investigation and enter the conversation with your eyes wide open.
Now you have everything you need to do a spreadsheet. Now you can find highs and lows with the other owners
Then you can balance it to the Item 19
Mission Viejo, CA